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Bring the Arizona Coyotes to Portland

Thursday, May 21, 2015
Hank Stern, GoLocalPDX Contributor

Dear Paul Allen,

Word has it that the Arizona Coyotes are again flailing financially.

And as I am sure you know, that potential disaster in the desert means Portland gets thrown for the umpteenth time into the mix of potential places where the Coyotes could land along with Seattle and Las Vegas.

And as I am also sure you realize, Portland is the largest U.S. city with only one franchise among the “Big Four” leagues as measured by their TV contracts, player salaries and the fact they are the most coveted destinations for the world’s best players – the NHL, NBA, NFL and MLB.

And finally I know you are aware that you are in the unique possession of an NHL-ready arena with the Moda Center that could be ready in time for the 2015-16 season. That’s unlike Seattle, which is still talking about such a facility for hockey; and unlike Las Vegas, which is still building an arena.

So let’s just say this time the Coyotes’ travails are for real and the franchise is on the move. I and many other hockey fans in Portland are pleading with you to get in the game.

We know from what one of your former execs told the Portland Business Journal last year that you have considered hockey in Portland before.

Yet I read that you are not a hockey fan. I get that. I wasn’t really either until about 30 years ago before I lived in NHL cities and got to attend games, and then got in the habit of watching them more regularly on TV (believe me, high-definition broadcasts have cured a lot of casual fans’ previous frustrations with watching hockey and its small puck on TV). 

Do yourself a favor and watch the Stanley Cup this weekend. Check out the intensity and pace of the games between Anaheim and Chicago in the Western finals; or the New York Rangers and Tampa Bay in the Eastern finals. Check out the toughness of the players and the depth of the traditions – playoff beards, meaningful post-series handshakes and of course the fact that two of the “Original Six’’ franchises remain alive this postseason.

Nobody expects you to become an immediate convert to hockey but I suspect that as a fellow sports fan, you will appreciate all its attributes.

I also read that you believe another tenant in the Moda Center would undercut attendance for your Trail Blazers. I also understand that concern. Portland is not as big as places like New York, Chicago and Boston that can draw on huge populations for multiple franchises playing in the same season.

Also, cold-weather cities such as Minneapolis-St. Paul and Denver that have NHL teams and are most similar to Portland in population had the second- and third-worst attendance last season for their NBA franchises. (The Trail Blazers were eighth-best in the 30-team league for attendance, averaging more than 19,500 fans and playing at 94 percent of the Moda Center’s capacity.)

But both Denver and Minneapolis-St. Paul also have much more competition for the sports dollar than Portland would with an NHL franchise, an NBA team and Major League Soccer’s Timbers with their fiercely devoted following. And both the NBA Nuggets and Timberwolves have drawn well in the past when they have actually been competitive.

But let’s face it. You are a billionaire and while you don’t like to lose money, you own the Trail Blazers and the Seahawks for the fun of it and the thrill of competition.

You’ve obviously succeeded with the Seahawks (though I still don’t care).

And while your 25-year track record with the Trail Blazers is much more middling, the fact that the Trail Blazers remain in Portland owes much to you. In other words, your sports legacy in Seattle is secure in Seattle and probably intact in Portland, save another “Jail Blazers” stretch.

But if you want to cement your legacy in Portland – and have a blast doing it – bring the Coyotes here.

A native Oregonian, Hank Stern had a 24-year career in journalism, working for more than a decade as a reporter with The Associated Press in Oregon, New Jersey and Washington, DC. He worked seven years for The Oregonian as a reporter in east Multnomah County, Washington County and Portland’s City Hall. In 2005, he became Willamette Week’s managing news editor and worked there until 2011.

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